{"id":1192,"date":"2021-09-16T16:12:18","date_gmt":"2021-09-16T16:12:18","guid":{"rendered":"https:\/\/odsforbusiness.com\/?p=1192"},"modified":"2021-09-16T17:21:04","modified_gmt":"2021-09-16T17:21:04","slug":"pandemia-digitalizacion-y-ahora-blockchain","status":"publish","type":"post","link":"https:\/\/odsforbusiness.com\/en\/pandemia-digitalizacion-y-ahora-blockchain\/","title":{"rendered":"PANDEMIA \u2026 DIGITALIZACION \u2026 Y AHORA \u00bfBLOCKCHAIN?"},"content":{"rendered":"

No abundar\u00e9 en que la pandemia ha hecho m\u00e1s por la aceleraci\u00f3n y transformaci\u00f3n de las empresas en a\u00f1o y medio que en los tres \u00faltimos lustros\u2026 y tambi\u00e9n es obvio que el proceso digital y tecnol\u00f3gico de las empresas tambi\u00e9n se ha visto desbordado por la necesidad de operar en remoto, la disrupci\u00f3n del ecommerce, la necesidad de operar con eficiencia y otros muchos par\u00e1metros que se han adelantado m\u00e1s de un lustro en los planes de las empresas.<\/p>\n\n\n\n

Comenzamos a darnos cuenta de las \u201cpenurias\u201d digitales de las empresas (desde la mayor de las multinacionales a la m\u00e1s peque\u00f1a de las PYMEs) y, sobre todo \u00e7, el sudor frio de no saber adaptarse al entorno y ecosistema digital. Pues la nueva realidad laboral y de subsistencia en esta \u00e9poca COVID es dram\u00e1ticamente contundente: si no est\u00e1s en internet y no posees herramientas digitales, sencillamente \u00a1no existes!<\/p>\n\n\n\n

De ah\u00ed se deriva otro gran drama a resolver a corto: los perfiles de las personas \/empresas que deben liderar esta nueva revoluci\u00f3n \u201cdigital\u201d \u00bfrealmente todos \u201cpodemos\u201d adaptarnos? Un perfil tecnol\u00f3gico es m\u00e1s adaptable a la realidad actual que un perfil off? \u00bfExpertice & network Vs TI & estrategia? \u00bfQu\u00e9 tecnolog\u00eda es la que debo adoptar? \u00bfRealmente todos mis estructuras y procesos deben ser digitalizados \u00bfY mi front?office\/ line? \u00bfy Mi back office ? \u2026
Y as\u00ed hasta m\u00e1s de una cincuentena de preguntas que presumimos las respuestas y otras qie, sencillamente, ni abordamos, ni conocemos.<\/p>\n\n\n\n

En Fin ,, \u00bf qu\u00e9 hacer ?
Estamos ante una realidad \u201chostil\u201d incierta y muy selectiva en capacidades. Y \u00bfqu\u00e9 herramientas tenemos? \u00bf podemos iniciar esta \u201cguerra\u201d con las garant\u00edas de sobrevivir a tama\u00f1a gesta \u00bfqu\u00e9 recursos, capacidades, personas , liderazgo pueden estar alineadas y cuales no? \u00bfCon qu\u00e9 herramientas puedo contar? \u00bfTengo acceso de una forma sencilla a dichas herramientas ? Mis Recursos \u00bf son limitados \u00bf
Las respuestas a cada cual le llegar\u00e1n positivas o negativas , pero el objetivo debe ser inequ\u00edvoco : \u00a1\u00a1\u00a1 SI \u2026!!<\/p>\n\n\n\n

Y \u00bfpor que\u00b4?
Eso s\u00ed puedo explicarlo .
Ahora m\u00e1s que nunca es tiempo de ver alrededor y compilar los datos y los indicios que se muestran frente a nosotros . No es ser \u201cfuturista\u201d es, sencillamente ser predictivo y ponderar el valor de la tecnolog\u00eda en nuestra empresa y entorno.<\/p>\n\n\n\n

La pandemia nos ha obligado a tomar decisiones estrat\u00e9gicas en tiempos de incertidumbre y por eso hay que ahondar en 3 planos muy diferenciados pero complementarios entre s\u00ed.<\/p>\n\n\n\n

El primero son las personas y el recurso humano , sin duda.
Pero para discernir el mejor talento y los mejores perfiles, deben estar liderados por un l\u00edder \u201cfuturista\u201d y la habilidad de identificar las se\u00f1ales del cambio, que sepa mirar desde lejos a su empresa, a otras y a su sector, y que entienda qu\u00e9 debe hacer de cara al futuro
Debe conformar un perfil flexible y estrat\u00e9gico que sepa rodearse de equipos multidisciplinares y complementarios puesto que le har\u00e1n falta sin duda.
Reconocer el talento y saber compatibilizar en armon\u00eda, equipos y perfiles diferentes (que le har\u00e1n falta a lo largo de esta traves\u00eda a medio plazo) le llevar\u00e1 sin duda a conseguir el tan deseado \u00e9xito en el proceso.<\/p>\n\n\n\n

El segundo es la estrategia y los recursos.
Pensar en el modelo de negocio a corto y medio plazo. Anticiparse y, sobre todo, una verdadera estrategia de planificaci\u00f3n de procesos .
Las empresas s\u00f3lo piensan en las finanzas (qu\u00e9 ganar, c\u00f3mo aumentar ventas, etc.) en vez de definir cuales son las condiciones necesarias para crecer. Esa pregunta es mucho m\u00e1s amplia y aborda claramente la visi\u00f3n a futuro . Y, a partir de ah\u00ed: desarrollar la estrategia y su plan estrat\u00e9gico..
En cuanto a los recurso humanos, es claro que el management hasta la fecha genera muchas dudas e incertidumbres porque est\u00e1 basado en la \u201crigidez\u201d y \u201cortodoxia\u201d, causa principal del enorme drama de empresas que han sucumbido a la Pandemia y no han sabido reaccionar o han hecho un an\u00e1lisis err\u00f3neo.
Ahora es tiempo de tomar decisiones operativas en corto tiempo, en vez de tomar grandes decisiones y planes ( muy habitual ) sin pensar en la estrategia y sus plazo.
Y finalmente los recursos financieros se enfocan, en su mayor\u00eda, como una decisi\u00f3n sobre costes , en vez de verlo como inversi\u00f3n . Esta reducci\u00f3n estrangula el crecimiento e imposibilita dar un paso al frente cuando es necesario.<\/p>\n\n\n\n

Y llegamos al tercer punto: la tecnolog\u00eda como \u201cempaste\u201d para las dos primeras. o de c\u00f3mo garantizar una transformaci\u00f3n digital y un plan de aplicaci\u00f3n . Con el sentido de usar y adaptar en las diferentes fases y procesos \u2026 usar ERP, algoritmos, AI, son partes de un todo que tiende a simplificar y generar transparencia en los proceso y ejecuciones de nuestras actividades, productos o servicios .. y de ah\u00ed, sin lugar a dudas, sobresale el blockchain.<\/p>\n\n\n\n

Como una verdadera revoluci\u00f3n y el siguiente punto.cero del uso de la tecnolog\u00eda. Controvertido y desconocido por su aparente complejidad , pero tan necesario en el mundo de la banca ( Fintech , criptomoneda, bitcoin etc. ) que sin duda han generado mucha atenci\u00f3n medi\u00e1tica pero que, en realidad, es la peque\u00f1a punta sobresaliendo del iceberg. ..
En realidad y simplificando mucho , el blockchain no deja de ser un \u201cnotario mayor del reino \u201c que certifica y genera una prueba de valor y trazabilidad de un proceso, producto o servicio en cualquier industria y sector .. .sin lugar a dudas, una verdadera revoluci\u00f3n que genera infinitos campos de aplicaci\u00f3n y que devuelve el poder al \u201cconsumidor\u201d.<\/p>\n\n\n\n

Jaime S\u00e1nchez Nieto
General Manager LATAM
SWEARIT.io<\/a>
Jaime@swearit.io<\/p>","protected":false},"excerpt":{"rendered":"

No abundar\u00e9 en que la pandemia ha hecho m\u00e1s por la aceleraci\u00f3n y transformaci\u00f3n de las empresas en a\u00f1o y medio que en los tres \u00faltimos lustros\u2026 y tambi\u00e9n es obvio que el proceso digital y tecnol\u00f3gico de las empresas tambi\u00e9n se ha visto desbordado por la necesidad de operar en remoto, la disrupci\u00f3n del […]<\/p>\n","protected":false},"author":1,"featured_media":1194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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