{"id":1562,"date":"2021-10-05T09:30:56","date_gmt":"2021-10-05T09:30:56","guid":{"rendered":"https:\/\/odsforbusiness.com\/?p=1562"},"modified":"2021-11-27T16:44:47","modified_gmt":"2021-11-27T16:44:47","slug":"sostenibilidad-y-blockchain-un-matrimonio-feliz","status":"publish","type":"post","link":"https:\/\/odsforbusiness.com\/en\/sostenibilidad-y-blockchain-un-matrimonio-feliz\/","title":{"rendered":"\u00bfUn matrimonio \u201dFELIZ\u201d?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1562\" class=\"elementor elementor-1562\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da6c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da6c38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2fd23b\" data-id=\"d2fd23b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8cc676 elementor-widget elementor-widget-text-editor\" data-id=\"f8cc676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>SOSTENIBILIDAD y BLOCKCHAIN \u00bfUn matrimonio \u201dFELIZ\u201d?<\/strong><\/h4><p>\u00a0<\/p><p><strong>\u201cSostenible\u201d<\/strong><\/p><ol><li>adj.\u00a0Que\u00a0se\u00a0puede\u00a0sostener.\u00a0<em>Opini\u00f3n,\u00a0situaci\u00f3n\u00a0sostenible.<\/em><\/li><li>adj.\u00a0Especialmente\u00a0en\u00a0ecolog\u00eda\u00a0y\u00a0econom\u00eda,\u00a0que\u00a0se\u00a0puede\u00a0mantener\u00a0 durante\u00a0largo\u00a0tiempo\u00a0sin\u00a0agotar\u00a0los\u00a0recursos\u00a0o\u00a0causar\u00a0grave\u00a0da\u00f1o\u00a0al\u00a0medio\u00a0ambiente.\u00a0<em>Desarrollo,\u00a0econom\u00eda\u00a0sostenible.<\/em><\/li><\/ol><p><strong>\u00a0<\/strong><strong>\u201cSostenibilidad\u201d<\/strong><\/p><ol><li>f.\u00a0Cualidad\u00a0de\u00a0sostenible.<\/li><\/ol><p>Fuente: RAE<\/p><p><strong>Una \u00e9poca convulsa<\/strong> la que nos toca lidiar, en donde los recursos cada vez son m\u00e1s finitos y la sensaci\u00f3n de \u201cescasez\u201d se convierte casi en \u201chostil\u201d \u2026 Y no me refiero a la crisis energ\u00e9tica, que se est\u00e1 gestando en el mundo por la demanda del gas y el encarecimiento del precio de la luz, que tambi\u00e9n, sino a los propios recursos de las empresas (f\u00edsicos, econ\u00f3micos, t\u00e9cnicos, humanos , calidad ,\u00a0 etc.,) \u00a0y en donde el d\u00eda a d\u00eda se torna complicado y la tecnolog\u00eda, hoy, se convierte en un aliado (complejo, pero aliado al fin y al cabo) que intenta simplificar la gesti\u00f3n de los recursos y actividades.<\/p><p>Sin embargo nos surgen <strong>nuevas preguntas :<\/strong><\/p><ul><li>\u00bfPuedo\u00a0 extender mi actividad en el tiempo?<\/li><li>\u00bfMis recursos son sostenibles?<\/li><li>Mi esfuerzo en ello \u00bfcompensa a mis usuarios?<\/li><li>\u00bfPerciben mi esfuerzo?<\/li><li>\u00bfSoy eficiente y cre\u00edble?<\/li><li>\u00bfPueden o quieren, comprometerse con mi marca?<\/li><\/ul><p>Intentaremos responder a estas cuestiones en este art\u00edculo, pero antes d\u00e9jenme explicarles qu\u00e9 es un \u201cblockchain\u201d y por qu\u00e9 viene a colaci\u00f3n.<\/p><p><em><strong>\u201cBlockchain \u201c<\/strong><\/em><\/p><p>Se puede pensar en el\u00a0<em>blockchain<\/em>\u00a0como un\u00a0<strong>registro compartido de informaci\u00f3n<\/strong>\u00a0que es mantenido y actualizado por una red de ordenadores en lugar de por una autoridad central. Este registro est\u00e1 protegido y asegurado por criptograf\u00eda avanzada.<\/p><p>Es decir, es una base de datos descentralizada que registra transacciones de casi cualquier tipo y\u00a0<strong>hace cumplir los contratos\u00a0<\/strong>relacionados con ellas autom\u00e1ticamente, en funci\u00f3n de las condiciones definidas por los participantes.<\/p><p>El historial de transacciones se agrega a la \u00abcadena\u00bb en lugar de seguirlo a trav\u00e9s de un registro en papel, y debido a que el sistema se distribuye y encripta,\u00a0<strong>es dif\u00edcil manipularlo o piratearlo.<\/strong><\/p><p>En resumen, se aglutinan los \u00edtems de una cadena blockchain y, sin lugar a dudas, su desempe\u00f1o y utilidad para seguir cualquier proceso que implique movimientos de datos entre las partes, es relevante casi para cualquier actividad: comercial, cadena de suministros, log\u00edstica y procedencia\u2026 La aplicaci\u00f3n es infinita.<\/p><p>Definido lo que es sustentable y el blockchain, vayamos a la esencial. \u00bfSon compatibles?\u00a0 \u00bfMe ayudan a solucionar problemas? \u00bfson fiables? \u00bfTransmitible a terceros?<\/p><p><strong>Definitivamente S\u00ed<\/strong>:<\/p><p><em>Las oportunidades que brinda la tecnolog\u00eda &#8216;blockchain&#8217; para muchas de las actividades de las empresas y la propia sociedad pueden ser utilizadas tambi\u00e9n en el campo de la sostenibilidad y la responsabilidad social corporativa (RSC\/ ASG) .<\/em><\/p><p><strong><em>\u00a0<\/em><\/strong>Pongamos \u00a0el \u00e9nfasis en los <strong>beneficios m\u00e1s relevantes <\/strong>que aporta<strong> :<\/strong><\/p><ol><li>Transparencia e inmutabilidad<\/li><li>Integridad del proceso y descentralizaci\u00f3n<\/li><li>Datos disponibles y confiables<\/li><li>Costes bajos y transacciones m\u00e1s r\u00e1pidas<\/li><li>Acceso a DATA \u00a0de calidad<\/li><li>Manejo de informaci\u00f3n compleja de forma sencilla, eficiente y r\u00e1pida<\/li><\/ol><p>Es obvio que <strong>los beneficios atraen al \u00f3ptimo \u201ccompliance\u201d, los beneficios indudables de la sostenibilidad por su transparencia y una aplicaci\u00f3n eficiente y leg\u00edtima de RSC \/ ASG como definen los 17 objetivos ODS de la Agenda 2030 (UN) .<\/strong><\/p><ul><li>\u00bfNo es m\u00e1s f\u00e1cil tomar decisiones en un Consejo de Administraci\u00f3n si los compliance y los KPIs\u00a0 de la actividad a refrendar, se usan con esta tecnolog\u00eda?.<\/li><li>\u00bfQu\u00e9 impacto tendr\u00eda, por ejemplo, en las el\u00e9ctricas si se transparenta y se declara el origen de la electricidad de cada consumidor?<\/li><\/ul><p>Ve\u00e1moslo con alg\u00fan ejemplo:<\/p><ul><li>\u00bfY si las lecturas de las tomas de gas se hacen de forma sencilla y veraz con un hist\u00f3rico del usuario que permita saber horarios de consumos y detectar fallos o ineficiencias?<\/li><li>\u00a0Si me voy a un supermercado: \u00bfQu\u00e9 producto elijo? \u00bfLa fruta que muestra el precio sin m\u00e1s, o la que a\u00f1ade un c\u00f3digo QR en el que se ve la trazabilidad de esa fruta desde su cosecha a la recolecta? \u00bfCompraremos un pescado freso o uno congelado si aporta transparencia de usos, artes, zona y origen del pescado?<\/li><li>\u00bfConfiaremos en un ayuntamiento que, de forma transparente, explica y muestra evidencias del uso del agua para riego y limpieza de forma eficiente y ahorrando consumo?<\/li><li>A qu\u00e9 ONG aportar\u00e9 dinero en una campa\u00f1a de crowfounding: \u00bfAquella que explica lo que va a hacer o la que muestra evidencias y clarifica de forma compartida el uso del dinero aportado?<\/li><\/ul><p>Todas son actividades que pueden soportar la tecnolog\u00eda blockchain. Algunas son realidad y otras est\u00e1n en proceso de experimentaci\u00f3n. Pero todas ellas tienen 3 objetivos claros:<\/p><p>Veracidad, sustentabilidad y compartir informaci\u00f3n y DATA para la toma de decisiones y adquisiciones de productos y servicios.<\/p><p>A fecha de hoy, el poder del consumidor final es notorio, casi \u201cabsorbente\u201d y centr\u00edpeto, en cuanto demanda informaci\u00f3n veraz y poder conocer, por ejemplo: \u00a0qu\u00e9 hay detr\u00e1s de las empresas e instituciones\u00a0 que producen\u00a0 vinos, cosm\u00e9tica , aportan energ\u00eda, construyen coches,\u00a0 gestionan los impuestos de los ayuntamiento, custodian los informes m\u00e9dicos de los pacientes, contratan a empleados en condiciones de salubridad, no explotan a colectivos en riesgo, etc\u2026<\/p><p>El mundo est\u00e1 interconectado, las RRSS multiplican el poder del rumor positivo o negativo, los ciclos de vida de productos y servicios son \u201cultracortos\u201d. Todo es movimiento acelerador de procesos, consumos y decisiones y, si no hay un <strong>orden y compliance <\/strong>que <strong>aporta la RSC\/ ASG via retos ODS<\/strong> de las UN y se pone el <strong>acento en verificar y evidenciar<\/strong> <strong>los logros sostenibles<\/strong> de cualquier empresa o instituci\u00f3n en su actividad, perderemos el foco de la propia actividad y de la repercusi\u00f3n en nuestro entorno.<\/p><p>Por eso, es notorio el papel revelador del blockchain en la sostenibilidad como elemento de verificaci\u00f3n de procesos y veracidad.\u00a0<\/p><p><strong>\u00bfPrescindiremos de esta nueva herramienta? La respuesta es claramente, NO.<\/strong><\/p><p>Y por eso nosotros ya estamos trabajando con empresas e instituciones en aportar evidencias y verificarlas ante cualquier consumidor o usuario final\u2026 \u00a1 Todo un <strong>Reto a<\/strong> <strong>compartir <\/strong>y por el que apostar !<\/p><p><strong>Jaime S\u00e1nchez Nieto <\/strong><\/p><p>General Manager LATAM<\/p><p><a href=\"https:\/\/swearit.io\/\">SWEARIT.io<\/a><\/p><p><a href=\"mailto:Jaime@swearit.io\">Jaime@swearit.io<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SOSTENIBILIDAD y BLOCKCHAIN \u00bfUn matrimonio \u201dFELIZ\u201d?<\/p>","protected":false},"author":2,"featured_media":1597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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