{"id":939,"date":"2021-06-16T09:22:28","date_gmt":"2021-06-16T09:22:28","guid":{"rendered":"https:\/\/odsforbusiness.com\/?p=939"},"modified":"2021-06-21T17:33:41","modified_gmt":"2021-06-21T17:33:41","slug":"aprenderods","status":"publish","type":"post","link":"https:\/\/odsforbusiness.com\/en\/aprenderods\/","title":{"rendered":"\u00bfPor qu\u00e9 debemos aprender qu\u00e9 son los ODS?"},"content":{"rendered":"<p>Hay muchos \u201cporqu\u00e9s\u201d que nos llevan a acercarnos a descubrir que son los Objetivos de Desarrollo Sostenible, y porqu\u00e9 est\u00e1n en boca de muchos.&nbsp; Desde luego el primero es una de la actitudes clave en los profesionales del s. XXI la <strong>actitud de aprendizaje y mejora constant<\/strong>e. En la dimension personal y profesional. As\u00ed podemos seguir mejorando y entrenando nuestra capacidad de an\u00e1lisis de la convulsa realidad que nos rodea. <strong>Opinaremos, mas informados<\/strong>.<\/p>\n<p>Pero seguro que mas all\u00e1 de tu c\u00edrculo personal, escuchas constantemente referencias en tu empresa, o la organziaci\u00f3n de la que formas parte, o con la que colaboras como proveedor. O en el peor de los casos, te has presentado a un concurso en el que te piden tu memoria de sostenibilidad o tu estrategia 2030 y no tienes claro de que te hablan o que hacer.<\/p>\n<p>Pero no hay que entrar en p\u00e1nico. No es Nuevo, pero es algo de lo que nos conviene ocuparnos.&nbsp; <strong>La alineaci\u00f3n de las empresas con los ODS, no es solo una tendencia<\/strong>. Ha venido para quedarse. Desde el acceso a los fondos Next Generation, The Geen Wave, hasta los cambios legislativos de todo sector, ya est\u00e1n llegando desde la UE y cada vez tendr\u00e1n mayor alcance e implantacion. Y sino nos ocupamos, podemos colocar&nbsp; a nuestros negocios en algunos apuros.<\/p>\n<p>A mi me resulta muy ilustrativo compararlo con la \u201ccrisis mobile first\u201d de Google al final del 2016, cuando anunci\u00f3 que las web que no estuvieran optimizas para mobile, no ser\u00edan relevantes para al indexaci\u00f3n de su&nbsp; algoritmo. El mobile era una tendencia adoptada por los consumidores con mas del 50% del tr\u00e1fico desde estos dispositivos. Pero las empresas no parec\u00edan tener esa urgencia.&nbsp; Si eres una empresa centrada en el usuario, no lo pudes ignorar. Y Google inici\u00f3 ese cambio progresivo, que ha durado varios a\u00f1os, pero que ha llegado.&nbsp;<\/p>\n<p>Con los ODS no es tan f\u00e1cil como hacer ajustes en la web. Es un proceso que require tiempo para ver sus resultados. Y no hay atajos. Por eso, debemos empezar cuanto antes. Pensar en que somos y que podemos llegar a ser. Analizar nuestros activos actuales y trazar un plan progresivo e incremental. No es dificil pero si puede ser complejo, por eso necesitas un buen compa\u00f1ero de viaje que te ayude a trazar el camino.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hay muchos \u201cporqu\u00e9s\u201d que nos llevan a acercarnos a descubrir que son los Objetivos de Desarrollo Sostenible, y porqu\u00e9 est\u00e1n en boca de muchos.&nbsp; Desde luego el primero es una de la actitudes clave en los profesionales del s. XXI la actitud de aprendizaje y mejora constante. En la dimension personal y profesional. As\u00ed podemos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":74,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[11,12,13,9,10],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-aprendizaje","tag-business","tag-negocio","tag-ods","tag-sdg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 debemos aprender qu\u00e9 son los ODS?<\/title>\n<meta name=\"description\" content=\"Hay muchos \u201cporqu\u00e9s\u201d que nos llevan a acercarnos a descubrir que son los Objetivos de Desarrollo Sostenible, y porqu\u00e9 est\u00e1n en boca de muchos.&nbsp; 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