{"id":2390,"date":"2021-11-08T10:48:49","date_gmt":"2021-11-08T10:48:49","guid":{"rendered":"https:\/\/odsforbusiness.com\/?post_type=product&#038;p=2390"},"modified":"2023-10-28T20:30:21","modified_gmt":"2023-10-28T20:30:21","slug":"mapa-de-grupos-de-interes","status":"publish","type":"product","link":"https:\/\/odsforbusiness.com\/en\/productos\/mapa-de-grupos-de-interes\/","title":{"rendered":"MAPA DE GRUPOS DE INTER\u00c9S"},"content":{"rendered":"<p>El stakeholder (grupo de inter\u00e9s) permite el completo funcionamiento de una organizaci\u00f3n y se refiere tanto a personas como a otras organizaciones que se relacionan con las actividades y decisiones\u00a0 propias de nuestra organizaci\u00f3n.<\/p>\n<p>Por eso, las organizaciones que quieren ser sostenibles necesitan implicar a sus grupos de inter\u00e9s para identificar, comprender y responder a cuestiones referentes a la sostenibilidad, y poder elaborar una estrategia que cuente con su aprobaci\u00f3n y \/ o colaboraci\u00f3n en la puesta en pr\u00e1ctica.\u00a0 Y m\u00e1s cuando se ponen encima de la mesa la apertura de nuevas l\u00edneas de negocio.<\/p>\n<p>Atender a los problemas y necesidades del los grupos de inter\u00e9s ayudar\u00e1 a comprender el impacto de la empresa en los ODS, adem\u00e1s de obtener informaci\u00f3n de valor sobre nuevas oportunidades de negocio relacionadas con los ODS:<\/p>\n<ul>\n<li>\u00bfCu\u00e1les con las partes interesadas y que afectan o son afectados, directa o indirectamente, por el desempe\u00f1o de la actividad de la organizaci\u00f3n?<\/li>\n<li>\u00bfCu\u00e1les son los grupos o personas que representan a cosas o a intereses medioambientales o sociales?<\/li>\n<li>\u00bfQui\u00e9n condiciona la sostenibilidad y los resultados de una empresa, tanto de forma directa como indirecta?<\/li>\n<\/ul>\n<p>Alta direcci\u00f3n, Clientes, Proveedores, Compras, Marketing, Administraci\u00f3n, Inversores, Equipo de Ventas, Fabricaci\u00f3n, Competencia, Administraciones P\u00fablicas, Activistas, Canal de Partners, Empleados,Vecinos, Accionistas, Analistas. Reguladores, L\u00edderes de opini\u00f3n, Medios y servicios de comunicaci\u00f3n, Acreedores, Propietarios, Socios, Grupos religiosos o pol\u00edticos, Influencers, etc&#8230;. todos pueden ser stakeholders (grupo de inter\u00e9s) para la organizaci\u00f3n.<\/p>\n<p>Trabajaremos para definir cuales son estos grupos de inter\u00e9s y como se interrelaciona con la organizaci\u00f3n y entre ellos mismos:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 necesidades tiene?<\/li>\n<li>\u00bfQu\u00e9 puede aportar a la organizaci\u00f3n?<br \/>\n\u00bfQu\u00e9 problemas tiene?<br \/>\n\u00bfQu\u00e9 le preocupa?<br \/>\n\u00bfQu\u00e9 intereses tiene?<\/li>\n<\/ul>\n<table style=\"width: 100%\" border=\"1\">\n<tbody>\n<tr>\n<th style=\"width: 50%\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2391\" src=\"https:\/\/odsforbusiness.com\/wp-content\/uploads\/2021\/11\/GRUPOS-DE-INTERES-300x290.jpg\" alt=\"\" width=\"300\" height=\"290\" srcset=\"https:\/\/odsforbusiness.com\/wp-content\/uploads\/2021\/11\/GRUPOS-DE-INTERES-300x290.jpg 300w, https:\/\/odsforbusiness.com\/wp-content\/uploads\/2021\/11\/GRUPOS-DE-INTERES.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/th>\n<th style=\"width: 50%\">El proceso se completa y concreta en el documento de trabajo y conclusiones \u00abMarco de GRUPOS DE INTER\u00c9S\u00bb que presenta sus componentes externos e internos y que son la base para la definici\u00f3n de una correcta estrategia de sostenibilidad.<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Una correcta identificaci\u00f3n de los stakeholders sienta las bases para la creaci\u00f3n de valor en base a criterios de sostenibilidad, para la fijaci\u00f3n de objetivos de<br \/>\nnegocio y para gestionar de forma \u00f3ptima la reputaci\u00f3n y las posibles crisis.<\/p>","protected":false},"excerpt":{"rendered":"<p>El stakeholder (grupo de inter\u00e9s) permite el completo funcionamiento de una organizaci\u00f3n y se refiere tanto a personas como a otras organizaciones que se relacionan con las actividades y decisiones\u00a0 propias de nuestra organizaci\u00f3n. Por eso, las organizaciones que quieren ser sostenibles necesitan implicar a sus grupos de inter\u00e9s para identificar, comprender y responder a [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[33,40],"product_tag":[],"class_list":{"0":"post-2390","1":"product","2":"type-product","3":"status-publish","5":"product_cat-definir-los-ods-prioritarios","6":"product_cat-individual","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"virtual","14":"taxable","15":"purchasable","16":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAPA DE GRUPOS DE INTER\u00c9S - ODS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odsforbusiness.com\/en\/productos\/mapa-de-grupos-de-interes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAPA DE GRUPOS DE INTER\u00c9S - ODS\" \/>\n<meta property=\"og:description\" content=\"El stakeholder (grupo de inter\u00e9s) permite el completo funcionamiento de una organizaci\u00f3n y se refiere tanto a personas como a otras organizaciones que se relacionan con las actividades y decisiones\u00a0 propias de nuestra organizaci\u00f3n. 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